Tuesday, November 28, 2017

Nearly 50% of U.S. broadband households use a personal assistant through an application or dedicated device

Dallas (USA)/Bern, November 28, 2017. Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49% of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interface on the adoption of connected products and presents market strategies for long-term success in the voice technology market. Currently 10% of U.S. broadband households own a smart speaker with a personal assistant, such as an Amazon Echo or Google Home.

Please read the complete press release (PDF).